Colorado Access, the state's largest public health-care provider, has nearly 40,000 children enrolled in its Child Health Plan Plus, but according to staff, it could easily have 40,000 more. With that in mind, the Denver-based organization that serves most of Colorado is launching a "Get Your Kids Covered" campaign in an effort to get coverage for all children who qualify for its services.

"We think there is a large contingent of families who are eligible and either don't know or haven't taken advantage," said Gretchen McGinnis, senior vice president of public policy and performance improvement at Colorado Access.
The CHP plan is designed for working families that make too much money to qualify for Medicaid but can't afford to get their children covered or aren't offered insurance at their job. » more

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